ATM24 | Tech Matters: The Fan is King

Wed, 27 Nov 2024 14:17:50 +0000

Are we revolutionising fandom or redefining kingdom through technology? Authenticity is crucial and fans want real interactions beyond surface-level engagements. Social media and integrated omni-channels enable the building of the digital-verse to coexist with real world engagements. Immersive fan experiences through virtual reality (VR) and augmented reality (AR) transcend geographical boundaries. AI-driven technologies bring about new levels of personalised fan experiences never imagined before and open up a new world of monetising fan engagement.

Speakers:
Maurizio Barbieri, VP Business Development Asia, Tradable Bits
Hazel Savage, VP, Music Intelligence, SoundCloud
Inigo Bonilla, Senior Client Partner, Sportian
MOD - Peggy Tng, Regional Lead, APAC, GSIC

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