The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable.

As early as 1897, ten years before Ford started to mass-produce cars, Heinz was already converting tomatoes into standardized cans of puree. They were one of the first companies to understand the power of branding. They banned unions, imposed uniform standards of production and established genetic laboratories that ensured identical tomato plantations all around the world.

Today, wherever you are in the world, you can eat the same tomatoes. This film will trace the journey of tomato paste from Africa, Italy, China and America to show the consequences of this global business.

If you like this documentary, check out these similar films on our channel:

Seeds of Profit: Half the nutrients and double the price? ➡️➡️ https://youtu.be/cSsPtis0ZKM
Supermarket secrets: Are they lying to us about our food? ➡️➡️ https://youtu.be/1-mAN_8jlns

This documentary was produced by LITTLE BIG STORY and directed by XAVIER DELEU & JEAN-BAPTISTE MALET. It was first released in 2017.

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