The Origin Of Gucci || 2021#Gucci

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👉👉👉The Origins Of Gucci || Secret History of Gucci:How did it Grow || 2021⤵️
↪️↪️↪️This is a video about The House of Gucci and how it began.

👉👉👉Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian Dolce Vita. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. After this crisis, the brand was revived with a provocative 'Porno Chic' props. In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute. During the 2010s, Gucci became an iconic 'geek-chic' brand.

In 2019, Gucci operated 487 stores for 17,157 employees, and generated €9.628 billion in sales (€8.2 billion in 2018). Marco Bizzarri is CEO of Gucci since December 2014, and Alessandro Michele creative director since January 2015. Gucci is a subsidiary of the French luxury group Kering.


In 1921, Guccio Gucci bought his own shop on 7, Via della Vigna Nuova in Florence, Azienda Individuale Guccio Gucci, where he sold imported leather luggage. He also opened a small workshop to have his own leather goods made by local craftsmen. Eventually, a larger workshop had to be acquired to house Gucci's 60 artisans. In 1935 the invasion of Ethiopia by Mussolini led the League of Nations to impose a trade embargo on Italy. Leather became scarce, pushing Guccio Gucci to introduce other fabrics in the composition of the products, such as raffia, wicker, wood, linen and, jute. The rombi motif, a Gucci signature, was created. The Gucci's developed a new tanning technique to produce "cuoio grasso", which became a Gucci trademark. In 1937, Gucci launched its handbags.

Guccio's wife and children all worked in the shop. Aldo, the son of Guccio, became increasingly involved in the family company since he started working there in 1925. He convinced his father to grow by opening a new shop in Rome (21 Via Condotti) in 1938, and launched more Gucci accessories (gloves, belts, wallets, keychains). During WWII, the artisans of Gucci worked on making boots for the Italian infantry.


👉👉👉👉👉CEO:⤵️
♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️
✔️ Since 2014: Marco Bizzarri
➡️2008-2014: Patrizio di Marco
➡️2004-2008: Mark Lee
➡️1994-2004: Domenico De Sole


👉👉👉👉👉Creative designers:⤵️
♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️♾️
✔️ Since 2015: Alessandro Michele
➡️2006-2015: Frida Giannini
➡️1995-2004: Tom Ford
➡️1989-1995: Dawn Mello



👉👉👉 If you want to learn about the ups and downs of GUCCI and many other companies, stay tuned for more content.

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