Tutorial: How to shoot cinematic tech videos like apple

In this video tutorial learn how to shoot cinematic product videos shots like you see in all the big budget commercials.

In the past years, not only have smartphone video capabilities got a lot better, but the way these companies communicate and showcase their products to us has also improved hugely, creating this immediate feeling of “I want that” as soon as you watch one of their ads.

They figured out how to make that emotional connection between the product and you, the consumer. The fear of missing out is a powerful force that all smartphone brands leverage over and over again. But there’s one brand in particular that does it especially well: Apple.

Their marketing campaigns keep getting better and same goes for their storytelling. But there’s something impressively unique about their product shots. They always capture beautifully clean, crisp images and then take it to a whole new level by adding motion.

In this video, we replicate from beginning to end three of the most popular product shots used in Apple commercials so you can do the same: the hero shot, the detail shot, and the context shot.

Watch the full video or read the article below for some important highlights of this production.
👉 https://education.syrp.co/cine....matic-tech-video-sec

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Gear we used making this video:
Manfrotto Genie II Linear - https://amzn.to/3OHZUvf
Manfrotto Genie II Pan Tilt - https://amzn.to/45H7yNz
Manfrotto Genie Mini II - https://amzn.to/3QNUUIk
Manfrotto Magic Carpet Pro - https://amzn.to/47GTGV1
Manfrotto Nitrotech 612 Fluid Video Head - https://amzn.to/3QK1eR7
Litepanels Gemini 1x1 - https://amzn.to/3OLGOEr
Avenger C-Stands - https://amzn.to/3QMwH4W

Please note, we may earn a commission from purchases made via links on this page as an Amazon Associate.

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Learn Film Making with Syrp Lab:
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