Mind the Business: Small business success stories with entrepreneur and podcast host Will Lucas

Change is inevitable in business, but understanding how each decision impacts your entire operation is crucial. In this LIVE bonus episode, Jannese and Austin sit down with Will Lucas. Will is the founder and CEO of Creadio, a marketing and production agency, and CEO and founder of the private social club TolHouse. He also hosts the podcast “Black Tech Green Money.”

Learn more about how to attract and retain great employees with competitive pay, keep prices attractive, and ensure customer satisfaction—all while fostering business growth. Plus, Will, Jannese, and Austin answer audience questions about starting a business and fostering an entrepreneurial spirit.

Learn more about how QuickBooks can help you grow your business:
QuickBooks for Solopreneurs: https://bit.ly/4cJW9QN

00:00 - Show Intro + Building and Maintaining a Balanced Business Ecosystem
03:20 - Will Lucas’s Entrepreneurship Origin Story: Radio leads to founding Creadio
05:40 - Creating and Growing TolHouse, A Private Social Club
07:44 - Why Toledo, Ohio? Finding the Whitespace
09:00 - Evolving TolHouse Based on Community Needs
10:54 - Structuring Businesses for Success
13:43 - Defining Success for Employees
15:34 - Hiring Based on Specific Tasks and Needs for the Business - Consultants, Contractors and Advisors
17:29 - Building Business Through Business Practices - Working in the Business Vs. Working on the Business
19:52 - The Importance of Documentation and Organization
21:43 - Hiring the Right People and Creating a Space for Employees to Grow with the Business
24:07 - Balancing Client Service and Work Environment: The Importance of Listening in Entrepreneurship
25:07 - Putting Customers First
26:35 - Finding a Need in the Marketplace that Allows for Growth
28:03 - Building a Strong Brand and Understanding Your Brand
30:26 - Designing Your Future - Creating a Five-Year Plan
32:50 - Learning from the Small Business Owners for Obama for the Obama Campaign
35:02 - Audience Q&A
38:20 - The Greatest Challenge of Starting Your Business
40:43 - Overcoming Fear of Adversity and Not Letting It Stop You
42:06 - Pushing Past the Fear of Failure: Success Is the Journey
43:15 - Defining Success and Vision Boarding
45:50 - Surviving the First Year of Entrepreneurship
48:38 - Finding Your “Why,” Your Reason for Building and Growing Your Business

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